Our job in this life is not to shape ourselves into some ideal we imagine we ought to be, but to find out who we already are and become it.

Steven Pressfield, The War of Art

If all it took to upend the status quo was the truth, we would have changed a long time ago.

Seth Godin, This is Marketing

Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way around or through it. If nothing within you stays rigid, outward things will disclose themselves.
Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot, it becomes the teapot. Now, water can flow or it can crash. Be water, my friend.

Bruce Lee.

Photo courtesy: History.com

Smart people say really smart things. No one said anything about how hard it is to understand and interpret them! I found it a useful exercise today to just think about these, and what it means (if anything) for me and my work.

If you have the time for it, spend 10 minutes thinking about a quote or a book.