There are no smart people or stupid people, just people being smart or being stupid.

– Derek Sivers

We are quick to judge. That fellow is an idiot, or this person's a fool. Or most often, you are talking about yourself. All of which is unhelpful and inaccurate.

All of us do stupid things. All of us do idiotic things. That doesn't make us idiots. That just makes us humans who tend to occasionally do idiotic things.

The product is what your customer feels as he walks out of your business.

– Michael E Gerber

You are not selling a commodity. You are selling a feeling.

People don't come to The Quad to squat more weights, even though that is what I tell them they will be able to do at the end of the quarter. They come coz of the feeling that arises in them when they feel stronger or express their body's capability.

"The greatest illusion," said the mole, "is that life should be perfect."

– Charlie Mackesy

Have you bought this book yet?!?!

Thanks for reading.